Popular experimental hops move to advanced trials. Jimmy Carter's impact on craft beer. Who's up and who's down in 2024. 6 trends for the beer industry in 2025. A visit to Twofold and St Leonards.
Grant noted that craft beer (which includes what many of us wouldn’t necessarily call craft — Boundary Road, Monteith’s and Mac’s primarily)
"And Moa up 4%"
Some craft beer purists would also baulk at Moa being included - but they do some good beers. The hostility actually stems more from how Moa has been marketed in the past.
Hey David! Yeah you’re right in that historically they didn’t fit into some ill-defined ethical parameters but by other definitions—independent and small, they are what we’d call craft. They’re in a similar bubble as Stoke I think … indy but going for a mainstream market. Definitely Moa now are much different brand than 12 years ago!
Grant noted that craft beer (which includes what many of us wouldn’t necessarily call craft — Boundary Road, Monteith’s and Mac’s primarily)
"And Moa up 4%"
Some craft beer purists would also baulk at Moa being included - but they do some good beers. The hostility actually stems more from how Moa has been marketed in the past.
Hey David! Yeah you’re right in that historically they didn’t fit into some ill-defined ethical parameters but by other definitions—independent and small, they are what we’d call craft. They’re in a similar bubble as Stoke I think … indy but going for a mainstream market. Definitely Moa now are much different brand than 12 years ago!